Google Glass

Google Glass is a wearable computer with an optical head-mounted display (OHMD). It was developed by Google with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format. The product became officially available to the general public on May 15th, 2014 and was $1500. Also, American citizens over the age of 18 are able to join the open beta for Glass.

Though this device seems extremely useful, is changing the smartphone idea from something that you look down at to something that you see the world through better integrating it into society or distancing us more from each other and the real world?

Google co-founder, Sergey Brin, claims that Glass could be seen as a way to become even more isolated in public, but the intent was quite the opposite: Brin views checking social media as a constant “nervous tick,” which is why Glass can notify the user of important notifications and updates and does not obstruct the of sight.

Other concerns are that Glass would violate security problems & privacy rights, the legality of the Glass in a number of countries, particularly in Russia, Ukraine, and other post-USSR countries, and what the laws on using Glass while driving would entail.

Journalist Connor Toole began his article on Glass published on with: “Google has made a fortunate by catering its services to user’s by tracking their online activity, and a new startup that aims to track brainwave data might be the company’s key to consolidating its successful business model… A company called Personal Neuro has created a wearable device that is able to track its users brain activity. Thanks to the power of electroencephalography (EEG), the device claims to be able to sense taste and emotion.”

Do a Google search for a certain college/business/store and an add for that specific place, or something related, will show up on the side of your Facebook page. If these two companies got together, marketing would be catered directly to the users senses, not just computer history.

Our world is always changing and advancing, and our technology must keep up with it because we have manufactured a technology driven world.

To get more information on The Glass Project, check out these links:

How Glass could more specifically target marketing:

What Google Glass is all about: Facts and History of the Project:

See What Google Glass Apps Will Actually Look Like:

Fun Video Showing what Glass can do: